Benefits of exhibiting
The Pregnancy Babies & Children's Expo was established in 1991 by Greg and Julie Rocke, and has become a trusted brand delivering significant results to exhibitors and valuable experiences to visitors. 2010 marked 20 years of the Pregnancy Babies & Children's Expo, with close to 100 Expo's executed nationally.
With this kind of experience, we know how to deliver the audience you're looking for in big numbers and we can advise you on the best way to achieve your expo goals. Our expos allow you to demonstrate your products, answer questions, overcome objections and meet your market face-to-face - personal interaction with real consumers. Participating in our expos also enables you to harness all 5 senses to drive home your message and make deeper consumer connections, delivering a powerful brand experience.
We offer opportunities for exhibitors to influence & change consumer behavior:
- encourage emotional involvement with consumers, creating a deeper connection , via all 5 senses
- deliver a powerful brand experience that extends post-expo
- “If I can touch & feel it and it’s a great experience, I’ll remember it & tell my friends”
- leave a long lasting foot print
Expert advice
The essential expertise and expert management we offer along with streamlined site planning, set-up and dismantling process make exhibiting with us a smooth and stress-free process.
National coverage
The Pregnancy Babies & Children's Expo is THE ONLY national live event servicing all five mainland state capital cities. The venues we use meet the special needs and considerations of our visitors. They are strategically selected to achieve the best possible yield from all demographics across our target market.
Consumer research
Independent research is conducted on visitors and exhibitors - insights are shared with exhibitors to maximise your on-going expo success
Transparent reporting
Importantly, our attendance figures are not inflated or overstated with children, pass-outs, exhibitors, etc - but rather a true count of adult visitors through the doors. Yet another first in the parenting expo industry, in 2010 our attendance figures were independently audited by CAB (Circulations Audit Board), giving you peace of mind.
Delivers your most active customers direct to you
- More than 1 million ticketed adults have visited our expos since 1991
- The CAB audits showed that 77,974 adults visited the expo's in 2010: on average, that's over 5,000 people approx. each day visiting the expo, or around 800 people walking the aisles every hour!!
- Approximately 113,000 adults, children and babies attended the expo's in 2010
- 79% of adult visitors are aged between 25 – 39 years of age
- 39% are pregnant; 54% are already parents & 9% are trying to conceive
- 67% have one child; 16% two children & 9% three or more children.
- wide breadth of ages: 41% have a child under 12 months; 18% a child under 2 years; 29% a child aged between 2 – 5 years and 25% a child between 6 – 10 years
- socio-economic dynamics representative of population - Provides you with sales lead generation, insightful feedback & instant consumer feedback on your products and services
Attendance figures: 1995 - 2009
Grow your brand and expand your business
Participating in a Pregnancy Babies and Children's Expo can help you:
- Create or strengthen brand awareness
- Deliver an impactful brand experience
- Increase your consumer touch points
- Expand your market to new locations
- Stand-out as the leader in your field
- Promote new or current products or services
- Bringing them to life with face-to-face consumer interaction
- Up-sell or cross sell your products or service
- Launch a new product or service
- Generate sales revenue
- Build consumer relationships & develop database contacts
- Capture sales leads
- Conduct market research with your consumer base
- Inform, educate & update new and existing consumers with parenting information
- Publicise & inform consumers about support services
- Establish or expand trade networks
- Keep up to date with industry trends & movements
Read our testimonials to see how the expo has helped a variety of businesses
Proven marketing campaigns drive excellent year-on-year attendance volumes
- Dedicated TV advertising
- 30 & 15 sec ads, with high reach and frequency schedule
- Online marketing
- First ranked site for most general consumer searches
- Electronic direct marketing to 40,000+ Pregnancy Babies & Children's ExpoFriend members, with our membership base increasing each year
- Social Media campaigns - currently in a growth phase with increasing focus placed on these highly interactive mediums
- Extensive exposure on our exhibitor and partner websites
- Extensive distribution of free ticket leaflets
- 2 million+ to be distributed in 2011
- Managed by our Direct Promotions Co-ordinator
- Dedicated Print advertising
- Ongoing public relations activities
- Mum-to-Mum word-of-mouth recommendations continually spreading
Over 8,000 exhibitors have participated
- National brands & larger companies; small businesses & owner operators; support groups and not-for-profit organisations
- Many exhibitors participate annually as a key component of their marketing programs
- New exhibitors constantly entering the expo
- Benefit from networking with other exhibitors during the expos - make contact with organisations within the parenting industry who are facing similar challenges to you and use their experiences to benefit your business or organisation.
Read testimonials from a variety of exhibitors to get their opinion on the Expo
If you are considering exhibiting with us, please take some time to browse through our website. You will find lots of information and exhibitor feedback to help you make an informed decision.
Your effectiveness will be determined by how you manage the message & the experience that you create with visitors:
- the appeal & flexibility of your physical space
- the expertise & approachability of your staff
- the objectives that you set – pre, during & post expo
- the measurement criteria you develop
Once you have booked with us, we will also provide you with password access to our Exhibitor Tools area, where you will find tips for success, valuable advice and training tools and all of our independent research results to make sure you get the best possible result from participating in the Pregnancy Babies & Children's Expo.